The purpose of this Privacy Policy (“Policy”) is to verbalise our commitment to protecting your privacy and being in compliance with all relevant regulation and legislation, including the Protection of Personal Information (POPI) and the Consumer Protection  (CPA) for the people of South Africa


This Policy describes how we collect, use, store, process, and share your information in relation to this website. This Policy covers our treatment of information that is gathered by this website, including personally identifiable information or personal. This Policy does not apply to information collected by third-party websites or services.

Pixel Craft (Pty) Ltd. (“We”) are committed to protecting and respecting your privacy. We encourage you to read these terms and conditions carefully that you are aware of our practices and your right. This Policy is a ruling in conjunction and in cooperation with other website (“Site”) Terms and Conditions or any other documentation and/or rulings published.

When engaging with Pixel Craft (Pty) Ltd., our Site, you are subject to our Terms & Conditions. Prior to registering and enrolling with Pixel Craft (Pty) Ltd. for an online short learning programme, we encourage you to read this Privacy Policy prior to participating in an enrolment.

Where We Collect About You

Your data is collected where you visit our Site, , and where you engage with and Site functionality requesting personal data.

We use different methods to collect data, such as (but not limited to):

  1. Subscribing to our services or publications

  2. Registering and/or participating in an enrolment for an online short learning programme

  3. Requesting and downloading marketing collateral

  4. Providing feedback or contacting us on the Contact Us page

  5. Alumni registered students

How we Use your Data

We utilise your data for the purpose we obtained it. These purposes include the following:

  1. Personal and Contact Details

  2. Sensitive Personal Data

  3. Technical Data

  4. Personal & Contact Details

In order to efficiently and effectively service you with our products and/or services, we collect and use your details in this context. We may also use your details for sending you updates in relation to the product and/or service you engaged us with.  This may include to contact you for marketing and advertising in relation to campaigns you have shown an interest in. Such data could also be used to compile user profiles used in the context of campaigns.

Personal Data (Sensitive)

In order to design a target audience and provide feedback for our marketing campaigns, user profiles are constructed using sensitive personal data.

Technical Data

Assisting with the targeting of our Site, products, and marketing campaigns, communications and advertisements, technical data are collected by third parties such as Facebook and Google. We use the collected metrics in order to derive insights into our user’s interest.


User interest insights help us cater our products, services, and marketing more precisely. Through the collection of Technical data, we construct profiles in correlation with user personas to enable decisions (that include automated decision making) so that interests or categories of interests are better allocated to particular individuals or groups of individuals.


Personal Details

This information could be collected directly from you through forms when you interact with our Site. It could also be collected directly as research, performed by us, or inferred from your browsing history, as collected by Technical Data.

The data we collect may include:

  1. Name

  2. Country/location

  3. Gender

  4. Purchase history

  5. Contact preferences for marketing purposes

  6. Personal Data (Sensitive/Special Category)

Data collected directly from you through forms, or when you participate with our Site or through our digital marketing campaigns, which are sensitive or special nature are retained in some cases. This will be used with your explicit consent.

Technical Data

Data, other than that collected from our Site, may also be collected. This may include log files, such as browser cookies, as you interact with your Site in order to support your website experience and interactions with us. This information could include data on your IP Address, Location, device identifiers and information on links that you click on or content that you view.

Basis of Information Collection

We conform to laws, rules, and regulations when using your personal data. We may use your personal data in a few situations.


By participating in our Site, you agree explicitly that we may obtain your data. Your personal details may be collected during your participation with our Site, products, and/or services. When you opt into receiving marketing communications, you provide us with consent to use your personal data. It may also entail the deposit of a website cookie that might collect Technical Data from your device. We only collect Personal Data (Sensitive) with your explicit consent. You consequently also reserve the right to withdraw such consent by contacting us or opting out with a relative unsubscribe link, as described in the Legal Rights section.

Legitimate Interest

In order to improve our business, we may engage you in a direct marketing where we contact you in the online short learning programme of our mutual business activities or engage you in researching our target audience for marketing campaigns. However, your interests and fundamental rights are not subordinate to our interests.


Where you have entered into contract with us, we may process your data. When enrolling for a learning programme with Pixel Craft (Pty) Ltd., we bilaterally enter a contractual agreement.

Legal Obligations

We are bound by superior legal structures, e.g. South African Revenue Services, to retain records. Our obligation is to retain relevant data for tax purposes.

Duration of Retention

The data context, sensitivity, quantity, risk level for harm if lost or accessed by unauthorised sources, the context and purpose of the data all play a role in the duration of retention.

According to the POPI Act , a person has the right to:

  1. Be notified that their data is being collected

  2. Their data has been accessed or acquired by an unauthorised person

  3. Know who holds their data

  4. Request correction, destruction/deletion of data

  5. Object (on reasonable grounds) relating to the processing of their data

Links & References to Us from Other Sites

Our Site contains links to other websites. You may also see links to our Site or information about us on third-party websites. If you follow a link to any of these websites or see information relating to us on those third-party websites, please note that these websites have their own privacy policies. We do not accept any responsibility or liability for these policies. This Privacy Policy only applies to our Site so when you access links to other websites, you should read their own privacy policies before continuing to browse them.

Changes to the Privacy Policy

We keep our Privacy Policy under regular review. If we change our Privacy Policy, we will post the changes on this page and place notices on other pages of the Site. We will make you aware of the information we collect and how we use it and, where appropriate, we will notify you by email.

Contact and Questions

Questions, comments and requests regarding this Privacy Policy are welcomed and should be addressed to